Buried in Kara Swisher's piece about EQAL, the new "social entertainment company" from Lonelygirl15 creators Miles Beckett and Greg Goodfried, is the dilly that one of the previously unnamed investors providing $5 million in funding is none other than Google's cupcake princess, Marissa Mayer. What's the next project from the YouTubepreneurs made good? Well, it's going to be kind of like lonelygirl15, except with a shot of social-network frosting. [BoomTown]

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