• By Nicholas Carlson
    Aug 6, 2008 5:40 PM 303
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    #doubleclick

    Google to Lay Off 200 Employees

    It's Time to Ask if Google's Too Big to Fail
    read more: #acquisitions, #doubleclick, #performics, #google, #publicis, #valleywag

    Google sells the search marketing business it never wanted to own

    As promised, Google has found a buyer for Performics, the search-marketing business it acquired when it bought DoubleClick. French ad conglomerate Publicis will take the Chicago-based company off Google's hands for an amount that so far remains undisclosed — probably because the fire-sale price will be low enough to be immaterial to both companies. [Reuters]


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