• By Paul Boutin
    Aug 15, 2008 12:20 PM 882
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    #nbc

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    read more: #onlinevideo, #nbc, #olympics, #valleywag

    NBC mocks Web 2.0 with 17.6 Nielsen rating, $1 billion in ads

    The network's online lockdown of Olympics video coverage, ridiculed as old-Web thinking, has paid off: A captive audience drove television ratings for NBC's Beijing coverage higher than the 2000 Sydney and 2004 Athens games. Advertisers who bought a billion bucks' worth of spots from NBC are probably happy. Oh well, maybe next time. [Wired]


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