Online advertising revenues declined at newspaper publishers Tribune, Lee Enterprises, and E.W. Scripps during the last quarter. While online newspaper ad revenue grew 31 percent in 2005 and 2006, it only expanded 19 percent in 2007. The problem? Besides an awful overall ad market, newspaper analyst Randy Bennett told AdAge that some papers don't build a enough of a wall between their Web sales and print sales. The temptation for many newspapers is to sell advertisers on print first and throw in online as a bonus. McClatchy newspapers, which managed to grow its online revenues 12 percent last quarter, only relies on its print advertisers for 50 percent of its online ads.

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