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Gawker
  • online advertising

    Facebook doubles down on untested engagement ads in the UK

    By Nicholas Carlson, 10:20 AM on Thu Aug 28 2008, 286 views (Edit, to draft, Top, Slurp)

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    While Yahoo's thinking of moving some of its operations to Omaha, Nebraska, Facebook plans to double its U.K. sales and marketing teams in London, the third most expensive city in the world. Facebook will increase its staff on the island to about 40 as part of its push to get European advertisers hooked on its new "engagement ads," the ads where advertisers pay Facebook for pointing out to users how their friends are interacting with the advertiser's brands. Facebook commercial director for Europe Blake Chandlee will remain in charge. Just a thought, but shouldn't Facebook ascertain whether domestic marketers have any interest in engagement ads before pushing them abroad? Some marketers say they're approaching them only with caution. (Photo by Ian Muttoo)

    More about Facebook

    Michael Ian Black

    "I Love the '80s" star banned from Facebook

    What did comedian Michael Ian Black do to get banned from Facebook? I'd like to think it was karmic payback for providing the voice of the Pets.com sock puppet, an enduring icon of dotcom disaster. Black isn't sure why Facebook disabled his account, but he's mad as hell: How am I supposed to maintai...
    meltdowns

    Facebook employee unloads company gear on eBay

    Times are tough at what was Silicon Valley's hottest startup last year. So tough that one Facebooker is auctioning off a company-issued Jack Spade laptop bag. Facebook has been giving employees the bags, which retail for $185, for a while now —
    Shana Madoff

    Hedge-fund fraudster's niece disappears from Facebook

    In trouble with the law? First, get a lawyer. Second, delete your Facebook page. Shana Madoff Swanson, couture-loving niece of accused Ponzi schemer Bernie Madoff, has followed that script. Her Facebook page has disappeared, though a public listing is still cached in Google's Web search.

    Read More: online advertising, Facebook, Engagement Ads, Valleywag
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