A tipster reports that Blockbuster is blast-emailing former customers to Total Access, its DVDs-by-mail Netflix knockoff. The offer: $25 if customers sign up again using PayPal. Odd, since Blockbuster CEO Jim Keyes recently bragged about how the company was cutting off online advertising for its money-losing rent-by-mail business in favor of promoting its stores. Has he not talked to his marketing department recently?

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