The new ad campaign from Crispin Porter & Bogusky for Microsoft, which has been rolled out in two parts so far, are "'icebreakers' designed to start a new kind of conversation." Which mean instead of everyone talking about how terrible Windows Vista is, they're talking about how little sense the new ads from Microsoft make. Ultimately, the plan is to get us talking about how Microsoft seems to be screwing up not just Vista and its brand, but "Windows in all its forms." [Windows Vista Team Blog]

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