Loopt has certainly gotten creative marketing the company's "social-mapping and communication service" — three-minute video advertisements on the touch-screen displays in New York City taxi cabs. Perfect for reaching the pink and green, double-popped-collar crowd. Care to help with the caption? Best offering in the comments is sacrificed to the new headline gods. The gods rewarded rwe112 for yesterday's winner, "Forgive me father, for I have sinned..."

Contact information for this author is not available.