It says a certain sad something that there's a whole consulting market in explaining how to use Twitter. They see the microblogging tool as just another outlet for "deep brand penetration." None more penetrating than adult-entertainment consultant Callie Simms, who's able cut to the quick of how Twitter is being used to inform and annoy. It should be mandatory for all future "new media" webinars to include her advice: "Talk about things in your industry. No, I don’t care what dildo was up Tera’s ass, talk about trends."

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