Serial list-maker Guy Kawasaki's latest attempt at a hit startup is Alltop, an "online magazine rack." Kawasaki has promised Popurls creator Thomas Marban a $109,000 Audi R8 if Alltop takes off. Alas, twenty minutes of cruising the site — yet another techie's attempt to aggregate media sites by stripping their headlines into a bland common format, rather than creating a new rollup brand like Drudge or Huffington — makes me think Marban should ask for a new MacBook and call it a day.

Contact information for this author is not available.