• By Owen Thomas
    Oct 30, 2008 1:20 PM 0
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    #cbs

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    read more: #onlineadvertising, #cbs, #cnet, #quincysmith, #earnings, #cbsinteractive, #valleywag

    CNET's odd math

    Kara Swisher's new pet media blogger Peter Kafka praises CBS executive Quincy Smith, shown here, for picking up CNET. Revenues were up 6 percent in the most recent quarter, with a 12 percent increase in display advertising. But wait a second: Aren't display ads most of CNET's revenue? The company also makes money through e-commerce referrals and the sale of marketing data — which suggests something went wrong enough in CNET's other businesses to blunt the welcome rise in advertising.


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