Oct 31, 2008 06:20 PM
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Forbes.com, the online arm of the right-wing business magazine, is offering to pay blogs to run a political ad supporting a ban on gay marriage. The price: $2.85 per thousand pageviews. The ad advocates the passage of Proposition 8, a California ballot initiative. The blogs in question are part of Forbes's Business and Financial Blog Network, an online-ad network which places ads sold by Forbes salespeople on independent sites. The network itself is run by Adify, an ad-technology company now owned by Cox, the media-and-cable-TV conglomerate. The ad won't run automatically, according to an email from Sharon Gitelle, who's listed on Forbes.com as a "membership" contact; bloggers must specifically choose it. Politics aside, a $2.85 CPM, or cost per thousand pageviews, is nothing to sneeze at in these tough economic times. Reached on the phone, Gitelle said, "I'm not talking to Valleywag." So we know this much: She's no dummy! Here's the email she sent:
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