Will the CEO of Digg make up his mind on who he wants to be? I once asked him what car he drove, and he took pains to let me know he had a suburban-dad Honda minivan and an environmentalist-standard-issue Toyota Prius. Just a regular guy! But he later complained when I suggested he wasn't a "rock star." I'm thinking Adelson — who commutes from his actual suburban-dad life in upstate New York to his CEO gig in san Francisco — is working on sexing up his image. A tipster says Adelson has just gotten a $109,000 all-electric, obsidian black Tesla Roadster. Which, if you think about it, is exactly the racy kind of vehicle most suburban dads his age might want to buy, if only they could afford it.

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