You've probably never heard of Bob Cohn, but he played a major role in saving Wired from running aground in 2001. As executive editor, Cohn was the low-key second-in-command to Chris Anderson. He pushed editors and writers to abandon Wired's too-insidery voice and craft a new kind of tech journalism aimed at curious outsiders. Trust me, that sounds great until you try to do it. Starting in January, Cohn will take editorial charge of TheAtlantic.com, reporting directly to editor-in-chief James Bennet. "It's a great website," Bob told me via cell phone just now. Translation: Change a-comin'!

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