Your company doesn't just need a great product, it needs something that sounds cool. Put the "name" in "name brand" at tonight's SD Forum's marketing event. Athol Foden, president of Brighter Naming, will be sharing his tips on power branding and trademarks at DLA Piper from 6:30-9 p.m. At the Commonwealth Club, Jan Muehlfeit, Microsoft's European chairman, will be espousing his thoughts on what you need to maintain your competitive advantage globally. Quick hint: talent and intelligence might not be enough. And the High Tech Entrepreneurs forum is giving the floor to their fully-employed peers. Hear corporate intrapreneurs speak out on innovation at Jones Day from 5:30-7:30 p.m.

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