Good luck getting your computer fixed today. Is there some strange flu that only infects sysadmins sweeping the nation? No — but Blizzard Entertainment did dump Wrath of the Lich King, an update to its online World of Warcraft videogame franchise, on the Internet at midnight last night. What this means: A lot of engineers are going to be calling in lich this morning, having stayed up to download the update and then level their new Death Knight for a foray into Northrend. Yes, World of Warcraft players actually talk like that.

You don't need to be able to talk gold and swords to understand that WoW, as it's abbreviated, is a "massively multiplayer online role-playing game" — which means that it's a group timewaster through which people bond. (A lot of people: The game, for which Blizzard charges a monthly subscription fee, has 11 million subscribers.)

Sort of like golf! Venture capitalist Joi Ito has called World of Warcraft "the new golf," the social glue connecting a new generation of Silicon Valley businessmen. True enough, I suppose, for the overpaid, underemployed investor class. But for the people who are trying to pick up the slack for coworkers who overdid it on a raid last night, here's what World of Warcraft really is: the new binge drinking.

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