Om Malik has some brash advice for Yahoo. Too bad no one will find it: Three different publications' logos clog the top of his article's page. The lead paragraph is disrupted with another promo link, a broken stock ticker link, and a blogroll for Kara Swisher, whose name really ought to link to Google Finance to disclose her wife's current worth in GOOG shares. Second paragraph: "Yang's decision isn't a surprise ... In June 2008, I wrote about ..." Om, I know you love it when we pick on each other, so here you go: Start your friggin' article already. I went deep-sea diving in Om's prose to fish out his admirably brazen suggestions to fix Yahoo without Yang:

Here is what Yahoo shouldn’t do:

* Not hire from within, for the current senior management has proven to ineffectual and share the blame for Yahoo’s current misfortunes.
* Sell out to Microsoft at today’s prices. ($20-a-share would be something the company should seriously consider.)
* Merge with AOL, for that would be like tying too bricks with spider web, hoping that it would float.

What it should do:

* Look outside for someone with spark.
* Replace the current senior team with executives.
* Refocus Yahoo on the very qualities that made it great – building technology products for the common people.
* Focus its energies on Yahoo News, Yahoo Sports, My Yahoo, Yahoo Mail, Flickr, Yahoo Messenger and Yahoo Search as well as Yahoo’s e-commerce platform.
* Keep building on its Mobile offerings, for this is one area where its independence can help it win friends amongst operators who are worried about Google, Microsoft, and Apple.
* Yahoo’s ad-serving platform needs to become more real-time with a drastic improvement in customer service.

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