With a name like SearchWiki, you know it's going to be clever, yet stupid. Google has spent ten years and I don't know how many hundred million dollars refining a rocket-science algorithm for ranking Internet search results. Now, a few Google coders have whipped up a feature that lets you boost or cut the scores of individual websites from your own future searches. For example, grudge-o-matic TechCrunch editor Michael Arrington can click his own posts to the top of any Google search he performs. With one more click, he can remove Valleywag entirely from his life. That frees us to post as many photos of Big Mike's girlfriends as we want. Everybody wins! Personal note to Google engineer Amay: Next time you make a video, try to go longer than seven seconds without saying "cool."

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