Last week, Apple CEO Tim Cook pranked the entire iPhone-toting world with a gratis copy of U2's new album—"Songs Of Innocence"—beamed directly to everyone's phone, without asking. Today, it's letting you undo this dark magic.
Like a bad dream, iPhone owners woke up to a U2 record on their phones that came without explanation or any clear means of deletion:
This U2 album needs to fuck off.
— Samin☯ (@saminyazdan) September 15, 2014
Wait... This U2 album is actually in my library.. I'm not stoked on this. Fuck you ITunes.
— Tony Hamlin (@tony_hamlin) September 12, 2014
Yeah so why the fuck is U2's whole album on my phone ready to be downloaded from the cloud?? This is getting creepy..maybe I do want a razr.
— Erica Lanning (@EricaGenevra09) September 15, 2014
I can't even delete this U2 album, can they fuck the fuck off pls.
— jaisus (@ODDJACKS) September 12, 2014
how the fuck do you delete this damn U2 album off your phone? it's not wanted, fuck offfff
— lauren (@av0nsaussie) September 15, 2014
This is perhaps the crummiest instance to date of Apple's notorious reality distortion mentality—the company has long operated as if it knows best for the American consumer, regardless of what anyone truly wants. When it got rid of keyboards, it was right. When it gave everyone a U2 album, it was very wrong.