Burning Man Partied at the Altar of a Golden Facebook LikeS

If you needed further that proof that Burning Man is now just SXSW: Desert Storm, how about the Playa's own paean to Facebook?

Technically, the installation didn't violate Burning Man's "Decommodification" principle since the sculpture, by a Dutch artist named Dadara who raised funds on Indiegogo, was designed to "question how social media affects our human bonds."

But between the bikini-clad tech deals and outsourcing "DIY" art projects to TaskRabbits, the "Like4Real" statue became turned into just another social media humble-brag. Suddenly, this year's "Cargo Cult" theme makes sense.

[Image via @CesarKuriyama (right), @Jenny8Lee (left)]