Who are any of these people?
If you don't know, stay innocent—avert your eyes, nothing to see here!
From an interview with Duplan:
"[The hype doesn't bother me] because we've done a lot of testing and we're very data driven. We don't develop in a vacuum. We've been thinking a lot of what people want and while the media has hyped it somewhat — or maybe the PR people — I don't really follow that," he said. "I'm working on making sure this thing is sweet. That's what I'm doing."
This "thing". This "thing is sweet".
*clasps hands behind head, falls over backwards in my desk chair*
All of Clinkle's problems stem from their failure to launch. They are committing the classic startup mistake of spending too much time on their initial launch product. They have spent so much time on it that whatever they release is guaranteed to be overanalyzed and criticized.
Founders of startups that don't make money are usually the ones that take themselves very seriously.