Despite already shelling out $19 billion for Whatsapp, shoving DMs into Instagram, and funneling its vast user base into Messenger, Facebook still looks upon Snapchat with envious eyes. Now, a month after killing off Poke, the social network's first sloppy attempt to go after the momentary messaging market, the company botched the rollout of "Slingshot," ephemerally releasing the app to iTunes' foreign markets before pulling it.
Slingshot looks familiar: like Snapchat (and Poke), users are encouraged to doodle all over photos before firing them off to friends for a one-to-ten second tease. But there's a catch. In an obvious ploy to juice the app's virality, receivers will have to send a photo of their own before they can "unlock" their "slings."
According to the app's now-pulled iTunes Store listing, Slingshot should be officially launched later today.