Historically, introducing your internet-based company to a new audience via Super Bowl airtime hasn't always worked so well. But maybe Squarespace will wind up on the E*Trade side of things, rather than Lifeminders.com and the rest of the corpses.

The website creation company's 30-second spot couldn't have come cheap (probably around $4 million!), and is a gamble for a relatively tiny company up next to Budweiser. Squarespace is a nifty service, yes, and Twitter humans really seemed to enjoy the ad.

But a lot of us enjoyed that one, too.