Does Sarah Slocum know about this?
She's organizing a civil rights march to protest Google's decision.
Can't wait for Google Contact Lenses. And then, shortly after, Google SkyNet.
Me too. I want the full Kurzweil. Implants everywhere. Then download my brain into a computer so I can live forever.
Wellllll, you'll only *think* that you're living forever.
I actually bought one of those damn smoke detectors right before the recall that wasn't a recall. And because of that I never installed it because, well, obvious reasons. Now it's an expensive paperweight.
I considered one - until the recall.
Then I realized something - I can turn the dial with my hands just fine. I don't need to adjust the thermostat from work. And I don't really need Google (or any company) in my house, collecting data on me. It's the same reason I won't get an Amazon phone. It's not that I'm worried about black helicopters. I just don't want to be commoditized any more than I am.
It's a moot point anyway. The house I bought had a programmable digital thermostat installed already. I can set a schedule on it (including a vacation schedule). It's not internet-connected but again - I don't need to fiddle with my thermostat while I'm at work.
The way I see it, Google provides many good products. But it also provides a good number of solutions in search of a problem. Its problem is that those "solutions" are often in very crowded markets that have their own 800 lb. gorillas. The Nest smoke detector recall turned me off to them. Why would I buy a fancy smoke detector that had a problem right out of the gate from a new company when I can buy a First Alert smoke detector from Kidde, whose entire business for decades has been making smoke detectors? I wouldn't. I wouldn't buy a Google thermostat either when I can buy a Honeywell thermostat. I know that name and I trust that name.
And that's another problem. These are markets where things just don't get replaced that often. Smartphones get replaced every year. But smartphones only cost $200 (up front - obviously they cost more over the life). This was $1,500. Even though that's the unsubsidized cost - how exactly would it get subsidized and who would subsidize it?
Plus, Glass isn't just in the consumer electronics market; it's in the glasses market. It's competing with every designer and with Warby Parker. Not to mention the add-on cost for prescription lenses (mine add $500 to the cost of every pair of glasses). $2,000 is a hefty chunk of change.
Glass wasn't a failure of innovation and engineering. Nor was it just a failure of behavioral psychology. It was a failure of market research. If you gross $72,000 per year, you net about $48,000. That's around $4,000 per month. The target demo - the Millennial urban gadget hound - lives in a city, probably rents, certainly has a smartphone and high-speed broadband, and definitely has student loans. So, start at $4,500 and deduct rent and utilities ($2,000), phone ($100), broadband ($100), and student loan payments ($800). That's $3,000 out of pocket per month and the person hasn't eaten, gotten dressed or gone to work. And that leaves $1,000 per month.
If you're Google need to convince this person to spend an entire paycheck on a gadget. That's a tall order.
I do have 2 of the Nest thermostats and I like them. It was the smoke detector that I held off on installing.
I still have my Alta Vista Aviators. Now I'm just waiting for the Bing bow tie to wear with my Ask Jeeves ass chaps.