If you're the CEO of a startup that specializes in finding cheap, last-minute hotel rooms from your smartphone, don't send a young tech writer an unsolicited, bizarre signed photo of yourself and a bottle of wine.
Business Insider's Alyson Shontell found herself the target of this strange PR maneuver yesterday, after the above gift from HotelTonight CEO Sam Shank wound up on her desk. The laid back pose says, I'm an exec who still likes to have a good time. The white wine says, Care for a glass of white wine? Roooom service! The smiley face in the autograph says I'm eleven.