Tech loves their celebrity-backed apps, even if they rarely pan out. Now the feverish push to spin every star into a startup has pulled in a group of DJs, anchored in part by the Dutch dance manbrand Tiesto.
Splice, a cloud-based music creation and collaboration platform, announced yesterday that it has raised $4.5 million in a Series A round of funding led by True Ventures with participation from Scooter Braun, Tiësto, Steve Angello (ex-Swedish House Mafia), AM Only, WME, Plus Eight Equity Fund LP, as well as existing investors such as Union Square Ventures. [...]
"[Having DJs as investors] represents a belief in the vision and it's a belief in the future we're trying to create," says Splice co-Founder Steve Martocci in an interview with Billboard. "[It represents] a true belief that the problems and struggles we're trying to address for artists on the creation side, on the collaboration side, on the distribution side, are valid."
To Tiesto's credit, he's at least backing a product (DJ collaboration tool) in an area he specializes in. Then again, Justin Bieber specializes in taking selfies and splashing them across social media, and his selfie app was a fireball of failure. So we'll see.