Last week, two Princeton researchers used an epidemiological model to predict that Facebook will soon lose 80 percent of its peak user base. Slate called the methods "fatally flawed" and everyone forgot about it until Facebook decided to be a total spazz.
Like many of you, we were intrigued by a recent article by Princeton researchers predicting the imminent demise of Facebook. Of particular interest was the innovative use of Google search data to predict engagement trends, instead of studying the actual engagement trends. Using the same robust methodology featured in the paper, we attempted to find out more about this "Princeton University" - and you won't believe what we found!