Randi Zuckerberg, the Roger Clinton of the tech world, is back to profiting off the success of her younger brother. Her latest exploit? Failing up from her miserable Dot Complicated newsletter to a weekly radio show on SiriusXM.
According to a gruelingly long press release, "Dot Complicated with Randi Zuckerberg" will be a hour-long call-in show for her dozen or so listeners to ask questions about Fitbits for dogs. Or something.
Broadcasting from the Wharton School's studio in San Francisco each week, Zuckerberg will offer listeners advice on real ways to help untangle their modern tech lives, and how to find a new normal with technology as a true asset and helper, not a burden or distraction. Drawing on years of experience in the tech sector as an entrepreneur and mother, Zuckerberg will also provide a forum to explore how technology and social media overwhelms, and sometimes controls, peoples' lives. "Dot Complicated" will also delve into the latest high tech innovations for kids, parents and even pets, examining what is new in technology that can be incorporated into their daily lives. Randi and her guests will serve as expert guides to gadgets, technology and media and whether they warrant a "Like or Dislike."
With its call-in format and Zuckerberg's dose of humor and irreverence, "Dot Complicated" will also address questions catered to adults and parents including "how young is too young for technology and social media," "have we allowed technology to take over our lives, "can we afford to keep up with the newest gadgets at any cost" and "do you really need a purse that charges your phone (answer is yes)."
Randi will be joining other familiar Facebook personalities Cameron and Tyler Winklevoss on SiriusXM—which makes it a particularly brutal landing for her. First her brother screwed the Winklevii, then he froze her out of Facebook. Now the trio of Facebook hanger-ons are co-workers at SiriusXM.