Silicon Valley's self-declared princess of velcro hair scrunchies and yarn waffles is on a media tour: this morning, she hit the Today Show with an armful of DIY household tricks. Unfortunately, they were all stolen from other websites.
To be fair, these other websites probably got them from other websites, who in turn had gotten them from someone's grandmother a century ago. But Brit is, at times verbatim, stealing the presentation and phrasing of posts from rivals like Lifehacker and Real Simple. I googled each of the tips she presented—"Use cupcake liners as Popsicle drip catchers"—and in almost every case, a Lifehacker post was the first result.
Brit Morin, 2013: Use cupcake liners as Popsicle drip catchers
"This is a GREAT trick for messy young kids — or TODAY hosts wearing nice suits."
Brit Morin, 2013: Use spaghetti as a match
"Just light the end of a dry spaghetti noodle and stick deep into your votive to light your wicks."
Brit Morin, 2013: Store pasta in a Pringles can
"Speaking of pasta, here’s how to keep that spaghetti fresher longer: Store it in an old Pringles can!"
Brit Morin, 2013: Use a comb to hammer nails
"I will fully admit to having hammered my fingers while trying to hammer a nail before. But now I know this trick!"
Brit Morin, 2013: Use beeswax to waterproof canvas shoes
"I LOVE this one, especially for beach season or rainy season."
Brit Morin, 2013: Use a bowl as a sound amplifier
"If you’re having an impromptu dance party or dinner party and missing some great speakers for your music, try pulling out a bowl to add some amplification to your tunes."
Brit Morin, 2013: Use a hair straightener to iron collars
"My husband steals mine to use on his shirts all the time!"
If Brit + Co's crafting kits are basically repackaged dollar store detritus, and her site's "ideas" are just reworded posts from Reddit, what exactly does her company need $6 million for? Why is she getting palm-fanning profiles in magazines like Wired? Why can't Brit Morin, on national television, present a single original idea of her own?