To be fair, these other websites probably got them from other websites, who in turn had gotten them from someone's grandmother a century ago. But Brit is, at times verbatim, stealing the presentation and phrasing of posts from rivals like Lifehacker and Real Simple. I googled each of the tips she presented—"Use cupcake liners as Popsicle drip catchers"—and in almost every case, a Lifehacker post was the first result.


Brit Morin, 2013: Use cupcake liners as Popsicle drip catchers

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"This is a GREAT trick for messy young kids — or TODAY hosts wearing nice suits."

Lifehacker, 2012: Use a Cupcake Liner to Catch Popsicle Drips and Keep Your Hands Clean (via Real Simple)


Brit Morin, 2013: Use spaghetti as a match

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"Just light the end of a dry spaghetti noodle and stick deep into your votive to light your wicks."

Lifehacker, 2012: Light Candles with a Dry Spaghetti Noodle (via Real Simple)


Brit Morin, 2013: Store pasta in a Pringles can

"Speaking of pasta, here’s how to keep that spaghetti fresher longer: Store it in an old Pringles can!"

Lifehacker, 2012: Store Spaghetti in Pringles Cans


Brit Morin, 2013: Use a comb to hammer nails

"I will fully admit to having hammered my fingers while trying to hammer a nail before. But now I know this trick!"

Lifehacker, 2012: Use a Comb to Keep a Nail Steady for Hammering (via Real Simple)


Brit Morin, 2013: Use beeswax to waterproof canvas shoes

"I LOVE this one, especially for beach season or rainy season."

Lifehacker, 2012: Waterproof Canvas Shoes with Beeswax


Brit Morin, 2013: Use a bowl as a sound amplifier

"If you’re having an impromptu dance party or dinner party and missing some great speakers for your music, try pulling out a bowl to add some amplification to your tunes."

Lifehacker, 2006: Amplify Your Speakerphone with a Cereal Bowl


Brit Morin, 2013: Use a hair straightener to iron collars

"My husband steals mine to use on his shirts all the time!"

Lifehacker, 2006: MacGyver Tip: Iron shirt collars with a hair straightener


If Brit + Co's crafting kits are basically repackaged dollar store detritus, and her site's "ideas" are just reworded posts from Reddit, what exactly does her company need $6 million for? Why is she getting palm-fanning profiles in magazines like Wired? Why can't Brit Morin, on national television, present a single original idea of her own?

To contact the author of this post, write to biddle@gawker.com