If you're a startup that's taken investment money from First Round Capital, I'm not sure why you'd agree to participate in this video, unless they're threatening to take the money back. Or maybe they're threatening your family?
Trick question: there's no good answer, but a meme-themed singalong video filled with startup employees is a nice snapshot of 2013 frivolity and obliviousness, I guess. I'd say don't watch this video, because it's unpleasant, but I want everyone to feel my pain—so go ahead, click play, and think of the charities First Round Capital could have donated to instead of producing this video. Or just burn the money! That's also fine.