I moved back to New York from Cairo in January of 2014, and among the biggest culture shocks was American Tinder. In Cairo, there was the occasional woman, mostly Russian tourists on holiday, using the mobile dating app; in New York, I met a torrent of instant flirtation. Patterns emerged: apparently almost every woman under 30 in this city "Loves whiskey," is really into Hallmark-caliber affirmation quotes, and fake moustaches. Tinder seemed like a lot of work. So much swiping, so much chatting, only to be disappointed in the flesh.
Tech investors said Viddy, an Instagram clone with video, was worth $370 million. The tech press parroted the "Instagram for video" line until their lips chapped, assuming it was true—since when is app hype wrong? Turns out it was! The startup just sold itself for an itty bitty percentage of that figure, because no one used it.
Lulu, an app that lets women anonymously torment their dude Facebook friends with sexual feedback, is one of those you play with briefly and then forget. It's a gimmick—half malice, half prank, and all dumb, which is why it was plummeting in the app store. Until the Times stirred up the toilet bowl today.