Q&A with Betas, Amazon's Show About Startup Life in Silicon Valley

Nitasha Tiku · 01/16/14 04:00PM

Popular culture may have turned its gaze westward, toward the mirage of wunderkind coders, open floor plans studded with perks, and suddenly ubiquitous apps that make their makers insta-millionaires. But the competition to get Silicon Valley right has been flaccid. I was burned by Bravo, bored by Bloomberg, and avoided The Internship like a sticker pack. However Betas, Amazon's original series about social awkward 20-somethings building a social app called "brb," gets some details surprisingly right.

Nitasha Tiku · 04/25/13 12:17PM

Confused drunk people make great beta testers, apparently. If you really want to know if your app requires too much "cognitive overhead," just try getting this chick to play around with it.