Just two weeks before San Francisco's 2011 mayoral election, billionaire angel investor Ron Conway pushed out a viral campaign ad for Mayor Ed Lee that featured cameos from local sports stars and Silicon Valley tech celebs. Now, 13 months before Lee's next election, Conway's techie advocacy group has released another ad including all the hallmarks from the original "2 Legit 2 Quit" video.
"Jelly" has been a closely guarded secret since it was first teased by Twitter co-founder Biz Stone on April Fools Day. It's managed to pull in hugely prominent investors and awed press, based on literally nothing more than the word "Jelly." Now, it has revealed itself. It's a way to ask your friends questions.