Kim Kardashian: Hollywood, the celebrity role-playing game from the Seinfeld of reality stars, is currently the fifth most popular free iPhone app on Apple's charts. It's also the fifth-highest grossing. One analyst predicted revenue of $200 million this year. But how many of the fame gamers that put it there have any idea what they spent to get on the C-list?
This summer, you won’t have to go far to find a Candy Crush player. There they are: begging lives off strangers on the subway platform, bonding with fellow acolytes at the DMV, taking time off work to focus on what matters—literally wearing their lack of productivity like a badge. "Sometimes I just go into the bathroom and sit on the seat and play," a colleague confessed, describing some quality in-office downtime. "I don't tell many people that . . ."