The revolutionizing powers of the tech industry haven't just been summoned as a middleman between you and local restaurants. No, Silicon Valley has also marshaled its intellectual superiority to put apps between you and local laundromats. New York magazine recently traveled to California to investigate this democratic tide (of delivery).
Uber has officially taken its first step towards becoming the next Amazon—or the next vertical-crazy, growth-chasing Icarus (Fab.com, Gilt Groupe, Groupon, take your pick.) The car-hailing company began testing a $15 to $30 courier option in Manhattan today called UberRUSH and yes they're very serious about the caps lock.