Gawker
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videogames
Double Fusion means double the ads
Nearly 7 out of 10 Americans play videogames, spending a combined $7.4 billion to feed their habit. But if the attraction of playing games was an escape from nonstop marketing in the real world, they're in for a disappointment. Greedy advertisers want a piece of the action and are expected to drive in-game advertising sales up to $852 million by 2011, according to ABI Research. Startup Double Fusion plans to help spike the numbers by allowing developers to add ads to games without hardcoding spots during development. More »
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Comment by fitt: I should note that I'm not talking about DF in particular when I say "they," rather in-game ad companies as... more » | Other threads
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online advertising
San Francisco-based Double Fusion is expanding its Japanese in-game advertising operation to take advantage of the "world's second-largest advertising market." In other words, it's hedging its bets as it faces off against Microsoft-owned Massive in the U.S. [PaidContent]
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