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nerdfight
The Facebook Faithful Turn Against Mark Zuckerberg's Redesign
When will Facebook founder Mark Zuckerberg wake up and realize he made an idiotic mistake by copying Twitter? The Facebook-loving masses loathe the new look — as do Facebook's best pals in Silicon Valley. More » -
field guide
Was an 'Anarcho-Transexual Afro-Chicano' Behind the IM Worm?
Yesterday's ViddyHo worm, which spread over Google Talk and Gmail, has been linked by some to Hoan Ton-That, a San Francisco software developer. A very San Francisco software developer.
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social networks
Why Facebook wants to spam your News Feed
Social networks have a lifecycle: They start with a small core of early adopters, swell as mainstream users get pulled in by their friends, and then see growth taper off as people get turned off by spam. That's why Friendster is forgotten and why MySpace is looking increasingly stagnant. The price for reaching an audience advertisers care about seems to be a site users can't stand. Facebook, however, isn't following the fashionable trend. -
mysteries
Facebook engineer stumped by Facebook-Salesforce.com news
The Barnumesque blather of Facebook's platform evangelists is matched only by the bombastic inclarity of Salesforce.com CEO Marc Benioff. How fitting that the two companies came together earlier today to obfuscate their joint efforts. When Facebook agent obscurateur Dave Morin posted about the incident, his colleague, engineer Luke Shepard, bravely scratched his head in public, on Morin's Facebook profile. -
Joe Green
Facebook shows its favoritism
Many developers are giving up on Facebook's third-party applications platform, finding it too hard to follow the social network's strict rules for programs which piggyback on its lists of friends and news feeds to find new users. But one application has thrived: Joe Green's Causes has seen traffic triple in the past month, helped in part by interest in the election. But only in part. More » -
facebook apps
Facebook cheats its developers, again
It has taken Facebook more than a year to pick the 25 winners of its FBFund grants competition, who have received $25,000 prizes. And now those 25 can try for $250,000 more, according to Facebook's FAQ: "The top 25 applications [in round I] will receive $25k grant. After Round I the top 25 may resubmit to apply for one of five $250k grants awarded in Round II." So if you win both grants, you get $275K, right? Wrong! More » -
facebook apps
Facebook belatedly funds 25 bad ideas
BarTab. Thankster. Daikon. Pongr. Newsbrane. Faithfeed. Koofers. Say the names of the apps which won Facebook's application-writing contest out loud, and you instantly understand what a joke the process must have been. What's really funny is how long it took Facebook's grants committee to arrive at this list of 25 winners, who will receive a second round of $25,000 grants from Facebook's FBFund and "mentoring" from Facebook employees. (Sadly, no therapy is included.) More » -
facebook apps
What's wrong with Facebook's FBFund?
Silicon Valley's bubble in Facebook-apps startup has been our own local version of the crisis in toxic mortgage securities. With venture capitalists growing leary of the concept, developers have been eagerly awaiting the outcome of Facebook's FBFund, a grants program for applications startups. Results were promised on September 22, then again last Friday; Facebook still hasn't made a decision on the lucky winners. Why? Because Facebook's applications platform has become, like everything else in the company, a scene of rabidly intense politicking. More » -
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widgets
RockYou diving deeper into social games
Slide and RockYou, the two largest developers of Facebook apps, have long had a serious rivalry over the most frivolous Web software. But the two may be pulling apart. Slide, Max Levchin's SuperPoke machine, signaled yesterday that it's betting on online entertainment, partnering with Hollywood to bring mainstream content to its FunSpace apps. RockYou, meanwhile, seems to be turning into a gamemaker. "We want to be like the Electronic Arts of social networks, and build games for social networks," RockYou CEO Lance Tokuda, shown here, said today at the Startonomics conference in San Francisco, referring to the dominant maker of videogames. More » -
developers, developers, developers
Facebook design tweak "marks end for applications"
A tweak to Facebook's new site redesign, which goes permanent today, removed a link to "recently used applications" from the site's menu. The change has third-party developers who make those applications up in arms: They say removing the link will make it harder for users to come back to their widgets. One developer wrote us to say, "If this sticks, today marks the end for third-party applications." The "Developer Feedback to Facebook" forum is full of similar complaints. More » -
rumormonger
Facebook widgetmaker RockYou coming to New York
Sequoia-backed RockYou, the second-largest widgetmaker on Facebook, is considering plans to staff a New York office with 2-5 ad salespeople — copying a move made by archrival Slide two months ago. Funny, it normally doesn't take these two so long to imitate each other. It's a much-needed move: RockYou has a reputation for being slow to respond even when advertisers come knocking on its door. The startup has been content to coast on charging other appmakers for promotion, and we hear it's on track to take in $10 million in revenues this year. But at some point, the company will have to give up that business model — which strikes some as suspiciously pyramidal — for legit dollars from Madison Avenue. -
facebook
iPhone app immortalized in cake form
At a recent party to celebrate developer Joe Hewitt's latest release of the Facebook application for the iPhone, friends treated Hewitt to champagne and a cake decorated with, naturally, an iPhone running Facebook. Of course, moments later, pictures of said cake showed up in partygoers' news feeds and were automagically displayed on their iPhones. And you doubted the power of technology to change the world for the better. -
venture capital
Kleiner Perkins plunges into Web 2.0 far too late with Zynga's $29 million round
Today at Facebook's developer's conference, social games widgetmaker Zynga will announce a $29 million round of funding — the company's second — led by Kleiner Perkins, the VC firm that backed Amazon.com and Google. Zynga has also acquired virtual world app YoVille and added former Electronic Arts creative exec Bing Gordon to its board. The company makes games like Poker and Attack, a Risk clone, for Facebook and other social networks. Zynga founder Mark Pincus told the Wall Street Journal that Zynga has 18 million monthly visitors and adds another 450,000 users a day. Kleiner Perkins partner John Doeer said his firm went ahead with the Zynga deal because of that kind of growth, telling the Journal Zynga has "cracked the code" on how to develop games that go viral fast. But really, how Zynga adds new users isn't all that complicated, clever or sustainable. More » -
social networks
Facebook apps drown members in possibilities
This partial screenshot from a tipster's Facebook homepage needs no explanation. He's since found the "ignore all" button. Here's the full version: More » -
f8
Early to bed, early to rise makes Facebook hackathon lame in Zuckerberg's eyes
COO Sheryl Sandberg and PR chief-turned-platform politician Eliot Schrage, Facebook's no-fun adults, are fully in charge of Facebook. The latest evidence? Facebook's second annual F8 developers' conference has another "hackathon." But unlike last year's all-night session, it hardly deserves the name. It starts at 3 p.m. and ends at 11 p.m., presumably so Schrage can go home and get a good night's sleep before calling reporters on the East Coast to tell them of Facebook's fabulous new platform achievements. Developers are still raging about the notion that Schrage, a PR guy, is in charge of Facebook's development platform. At a recent party in San Francisco, Ben Ling, the technical guy behind the platform, was spotted rolling his eyes when Schrage's name came up. More » -
widgets
Facebook's F8 conference all about rapping developers' knuckles
Facebook will follow its F8 developers conference this Wednesday with another 8-hour "hackathon" for third-party developers and Facebook engineers to work on widgets. This will be fun to watch, because those two groups kind of despise each other right now. Last spring, Facebook began taking a hardline stance against widgets that spam users or violate privacy rules, even going so far as to temporarily remove popular apps like Top Friends and Super Wall from the site this summer. Then, a beta test of Facebook's new profile revealed a new feature that made Slide's Top Friends redundant. Slide responded cheerfully to the news, but one exec at a widgetmaker told us that if Facebook keeps up the regime of enforcement and copycat apps, venture capital for Facebook-focused startups will dry up. Of course, we hardly expect a brawl or even public arguments during the "hackathon" — passive-aggressive Twitter notes and other forms of repressed resentments, anyone? Developers, save yourselves the future therapy bills. Just do what Facebook wants and build the kind of apps its employees describe in the video below. That seems easier. More » -
developers, developers, developers
Widgetmaker: How not to get your app suspended from Facebook
Over the past month, Facebook has shown itself to have a quicker trigger when it comes to banning applications from its site for rule violations. It's part of the reason, observers say, that venture capital for Facebook-app startups is slowing down. The punished include apps from major developers RockYou and Slide. But they also include guys like developer Dan Abelon, who saw his popular SpeedDate widget booted from the platform for a couple hours earlier this month. Abelon told Inside Facebook what other application developers should do to make sure the same doesn't happen to them. The bullet points — which paint a picture of Facebook as a fairly ruthless enforcer — are below, trimmed to give widgetmakers more time to call those VCs who suddenly all seem to be on vacation all the time. More » -
e-commerce
A Facebook payments system? Zuckerberg not sure he wants your money after all
Facebook will not launch a payments system for its platform application developers at the upcoming F8 conference. Inside Facebook says though Facebook engineers are working on a system, it just won't be ready in time — even though Facebook began asking developers to participate in a payments beta test last December. Silicon Alley Insider offers a stranger explanation: The Facebook payments system hasn't come out yet because Facebook founder Mark Zuckerberg "hasn't bought in to the idea completely." More » -
facebook apps
The Valley's Facebook frenzy fades
They can't say they didn't have it coming. But widgetmakers are angry all the same about Facebook's decision to clone Slide's Top Friends application as a feature in its latest redesign. "It would be insane for a new developer" to begin creating new apps the platform now, says an executive at one of the many Facebook-applications firms watching the story. The exec says the VCs widget startups pitch for funding know it, too, and are closing their wallets. He blames Facebook's "new regime," including new COO Sheryl Sandberg and recently-appointed flack-cum-platform director, Elliot Schrage: More » -
widgets
New Facebook feature makes Slide's Top Friends app redundant
If you're the application developer and they're the platform owner, you have to know death can come at any moment: Create a popular, simple application, and the platform owner might just rip you off in their next release. It's happened to Max Levchin's Slide, maker of the popular Facebook widget Top Friends. With its latest profile redesign, Facebook now allows users to specify which friends they'd like to display to profile visitors. (See how Facebook's version works in the image above and you'll note that with the friends I've selected, my goal is to intimidate profile visitors with my powerful connections.) Before you feel too sorry for Slide, note that this is a feature MySpace has long offered. Slide, seeing that Facebook lacked it, promptly cooked up Top Friends, which filled the void. Top Friends is Slide's second most popular application with nearly 1.5 million daily active users. On the strength of those user numbers, Slide has raised $50 million in a recent financing round, and is opening an ad-sales office in New York. We asked for Slide's reaction. They were surprisingly chipper! More » -
facebook apps
RockYou spends around $3 million on two new profile decorators
Widgetmaker RockYou acquired Pieces of Flair and Speed Racing, applications which, according to Facebook's directory, see about 432,042 and 190,441 daily active users. Terms of the deals weren't disclosed, but an industry insider says RockYou probably paid $1 million for Speed Racing and $2 million for Pieces of Flair. RockYou's most popular Facebook application, Super Wall, continues to lose traffic ever since Facebook turned off Super Wall's ability to send notifications to Facebook users. More » -
rumormonger
Did Slide get rival RockYou's Facebook apps punished?
Traffic to RockYou's popular Facebook widget Super Wall declined from 2.1 million to 600,000 daily users over the last few days, as Facebook blocked the widget from sending users notifications and messages, claiming RockYou had violated Facebook's privacy policies. RockYou CTO Jia Shen told Inside Facebook the allegations and their punitive response are "slightly debatable": More » -
scrabulous
Why Facebook users won't play Scrabble
An official version of Scrabble has made it to Facebook — far too late to displace Scrabulous, the unofficial knockoff, which has millions of users and fans so devoted they've posted music videos on YouTube in honor of the word game. Electronic Arts will release a licensed version for U.S. Facebook users; another official Scrabble application, meant for users abroad, has only 4,000 users. -
your privacy is an illusion
Slide's Top Friends back on Facebook after third-party privacy audit
Facebook's third-most popular widget, Slide's Top Friends, is back after Facebook suspended it on June 26. (The offense: displaying Top Friends' users birthdays and other private information that wouldn't normally be visible on Facebook.) What took so long? Following the suspension, Slide wanted to call its apps the most secure on Facebook. To feel comfortable doing so, it contracted a third-party audit firm to review its applications and source code, Slide exec Keith Rabois told us. "The issue with Top Friends was fixed immediately," Rabois told us, "But as you might imagine an independent audit takes time to perform." Elsewhere on Facebook, Slide's privacy troubles seem to be spreading. More » -
developers, developers, developers
Facebook's F8 schedule in plain English
Facebook released its schedule for its second annual F8 developers' conference on July 23. Facebook's servile, so-called independent developers have three tracks to choose from: "User Experience," "Technical," and "Business." If you work for a Facebook widgetmaker, you're probably confused, because who among you trying to build a business on the Facebook platform doesn't also need to be fully briefed on its user experience and technical aspects? To clarify, we've translated Facebook's description of each track out of verbose PRspeak. More » -
widgets
VH1 and Slide sign deal to create Facebook's killer app — Flavor Flav SuperPokes
On Wednesday, Facebook and MySpace users who have installed Slide's near-ubiquitous SuperPoke widget — the one that lets you throw sheep — will be able to send messages branded with characters and slogans from VH1's stable of reality series such as Flavor Flav from Flavor of Love. It's all an effort to promote the new series I Love Money — which, surprisingly, does not star hypercompetitive Slide founder Max Levchin. Who knew? -
online advertising
AOL can guarantee your widget 0.04 cents per pageview
For the makers of widgets, those annoy-your-friends applications littering social networks, it's fractions of pennies from heaven: AOL ad network Platform-A has promised Facebook and Bebo widget developers that it can guarantee them "one of the industry’s highest" CPM — cost per thousand pageviews — rates if they sign up for its Widgnet publisher network. A Platform-A source says widgetmakers will get about 40 cents per thousand pageviews. Which is, of course, terrible. "Most [widgetmakers] won't sniff $1 CPMs," AdWeek's Brian Morrissey snarks.(Photo by MrVJTod) -
bebo
Fretful developers aside, the competition knows Facebook is the widget platform that matters
Developers upset with Facebook's antiviral measures tell us enthusiasm for Facebook's platform is waning. Nonsense, says Steve Cohen, the head of platform engineering at Facebook rival Bebo. Earlier this year, Cohen built a platform for Bebo that was entirely compatible with apps built for Facebook. Cohen told Silicon Alley Insider that Bebo's big worry right now isn't that Facebook's redesign will kill developer enthusiam for the shared platform, but that a new Facebook platform will leave Bebo a step behind. Said Cohen: “Facebook really threw a monkey wrench in the whole compatibility thing. If we’re not compatible with Facebook, no one is going to develop for our platform.” -
rumormonger
Blake Commagere, RockYou ready to start biting over Vampires, Zombies, and Werewolves
Who owns the most annoying applications on Facebook? It seems incredible that anyone would want to take credit for Vampires, Zombies, and Werewolves, three of the most useless and yet most used applications on Facebook. And yet Blake Commagere, their developer, and RockYou, the company which markets those apps, and is happy to take credit for them when raising venture capital, are getting ready to deploy lawyers to settle the question over their ownership, we hear. Adonomics, the Facebook-app measurement firm, somewhat questionably estimates the three applications' value at $6.5 million — but attributes their ownership to Commagere. More » -
design
Facebook's Wall comes down
Facebook has removed the "Wall" from its redesigned profiles. Early screenshots of the redesign featured a separate tab for the popular feature, but the latest shots show the Wall, where other users can leave comments on a profile, with the user's News Feed — now just called the "Feed." Users will be able to filter the Feed to see only Wall posts. Facebook-app developers, already exasperated by the redesign process, tell us they don't like the idea. Says one: "Mixing in 'X wrote on Y's FunWall" along with more personal messages from friends may deteriorate the quality of the new Wall/Feed feature as a whole." Put another way? Widgetmakers don't like losing their privileged position in the News Feed. Full screenshot of the new look, below. More » -
rockyou
Did Facebook's developer-unfriendly redesign cost RockYou $150 million?
Despite the rumors, we all know widgetmaker RockYou isn't really worth $400 million. Not with the way ad buyers feel about spending on social media. We hear RockYou's latest investor, Doll Capital Management — which funded the company with another $35 million today — didn't value the company at $400 million either. "I believe the round was priced at $250 MM, and definitely not higher than $300 million to $325 million," an executive familiar with the deal says. More » -
widgets
Slide to stop making Facebook apps
Slide VP Keith Rabois says the widgetmaker is done making widgets — at least for Facebook. Rabois told SIlicon Alley Insider that Slide wants to focus on improving its existing apps, like SuperPoke and Top Friends. The company also knows it needs to start figuring out how to make enough money to justify its $550 million valuation. Last week, Slide hired AOL's former director of national sales, Jason Bitensky, to head up a new New York office. Money aside, Slide's announcement may be little more than politicking. More » -
your privacy is an illusion
Facebook's widget security? You could throw a sheep through it
Linking up social websites, as proponents of "data portability" would have us do, can be hazardous to your privacy. And Paris Hilton's, and Lindsay Lohan's. But even the widgets on a single social network can leave us exposed. SuperPoke, a popular application made by Slide, will show you who's thrown a sheep at anyone, as long as you have their Facebook ID — the unique numeric identifier which shows up in the URL of their Facebook profile. Mark Zuckerberg's SuperPoke feed is here; substitute the number of another Facebook user for Zuckerberg's "4", and you can see every last sheep he or she has been involved with. More » -
facebook platform
Facebook's new profile: "Orwellian"
Welcome to the Silicon Valley hype cycle: One year, and you're over. That seems to be the consensus on Facebook's vaunted platform, whose one-year anniversary went largely unremarked. The company itself didn't blog about it until today, and sources tell us an open-bar party Facebook held in Palo Alto was low-key to the point of despair. It can't have helped that Google was throwing a massive party in San Francisco the same day to close out its conference for developers. How different a scene from a year ago, when the F8 launch event of Facebook Platform won comparisons of the company to Microsoft and of founder Mark Zuckerberg to Bill Gates. More » -
developers, developers, developers
MySpace bans the spam tactics that ruined Facebook apps
Little-known MySpace "cofounder" Kyle Brinkman announced new rules for application developers on the social network's platform today. They're meant to prevent the spam bubble Facebook went through after it launched its platform last year. In response, Facebook tightened up its rules, and offended developers in the process. MySpace's new rules: More » -
developers, developers, developers
Widgetmaker: Lost developer enthusiam cuts Facebook's value by $10 billion
Earlier today, we reported that participation in Facebook's developer forum is down, most likely due to Facebook's new restrictions on Facebook-application spam. We praised these new rules, saying Facebook won't miss its lousiest apps. Now an executive from a major, well-funded widgetmaker tells us, "Your post misses the point." Before you reach for the "Block" button, hear him out: More » -
facebook applications
Finally, the craplets on Facebook begin to fail
New accounts and activity on Facebook's developer forums are down dramatically since January, reports Adonomics founder Jesse Farmer. And as the above chart indicates, Facebook's users no longer add third-party Facebook applications as much as they did at the beginning of the year. Along with increased competition from social network Hi5 and consolidation into larger widgetmaking companies, Farmer blames the slowdown on Facebook for "instituting increasingly demanding and arbitrary rules on platform developers, which they then enforced selectively and for their own benefit." We agree the slowdown is likely the result of the new rules, but we don't so much blame Facebook as praise Facebook for them. More » -
online advertising
Why ad budgets are better spent on Facebook apps then Facebook itself
When a Facebook user adds "skiing" to the interests on their profile, it's hard for an advertiser to tell exactly what the user means. A Google search for "Ski rentals in Wolf Creek, Colorado" is much more informative, by contrast. Advertisers know what kind of pitch to deliver, albeit in the form of an AdWords haiku. Inside Facebook's Justin Smith argues advertisers have an easier time targeting users of Facebook apps — for example, one who installs a skiing weather-map application, and looks up conditions in Wolf Creek. It's one reason he says that Facebook applications will prove easier to profit from than Facebook itself. More » -
widgets
Widgetmaker's CEO: Facebook antispam tweaks are too little, too late
Why has Mark Zuckerberg courted disaster by offending the developers who helped make him worth $4 billion on paper? He has no one but himself to blame, says the CEO of a top Facebook widgetmaker. Facebook failed to control application spam last summer, he says, after it launched its platform. And so last night Facebook revised its rules to allow the applications with favorable user-feedback ratings to send more notifications and invitations. Apps with bad reviews will now have tighter restrictions. It's too little, too late, our source tells us. More » -
widgets
MySpace charges $50,000 to $100,000 to feature apps
For the past two days, only applications from Max Levchin's Slide have appeared in MySpace's featured application page. Smaller developers asked why, the Social Times reports, and found out it's because Slide pays. On the order of around $50,000 to $100,000 per week, these developers say. Facebook does not charge application makers to feature them, ranking apps instead on user activity and feedback. The Social Times notes that MySpace's Sponsored App program could keep small developers from gaining popularity on MySpace. Whatever it takes to keep Vampires and Zombies at bay, we say.





































