Tumblr Thinks Everything Is Incredible

Sam Biddle · 04/22/13 02:23PM

Tumblr isn't a lot of things: profitable, gentle with its staff, or generally SFW. But if you ask Tumblr, it's definitely doing a lot of incredible things. An incredible number of incredible things, incredibly, according to Matt Langer, who counted every single instance of the word on the staff blog. Incredible.