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rants
Apple Fetishists: Grow Up
Karl Rove loves his iPhone. He uses it all the time! (The entire Bush administration has good reason to love the little gizmo.) The roly-poly Machiavelli also recently admitted to owning a damn MacBook Air, the laptop whose sole selling point is its ability to fit in an envelope. Drug-addled radio tyrant Rush Limbaugh had to ask Apple to help fix his own new Mac. Your favorite propagandists love the sleek design and friendly usability of Apple products. Crypto-fascists—they're just like us! Which brings us to this plea: can we please, please end the tiresome trope of Apple having any sort of hip sensibility?
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public service announcement
The MacBook Air is so light you might toss it out with the newspapers
Newsweek tech columnist Stephen Levy had a MacBook Air. Had — past tense. It seems Levy misplaced his über-thin notebook, losing it somewhere in his apartment. That should be easy enough to find, right? Maybe not:On Sundays in my apartment, the coffee table where the Air sat becomes the final resting place for the bulky New York Times. It is not unusual for other magazines, and newspapers from previous days, to accumulate there as well.
Do you see where this is going? Get the rest, below. More » -
your security is an illusion
Confused TSA employees think MacBook Air is a bomb or something
Blogger Michael Nygard was flying to San Jose with his various digital accoutrements including his Blackberry and new MacBook Air when he ran into some trouble passing through the TSA security checkpoint. When Michael put his MacBook Air through the x-ray machine, a gaggle of TSA agents pulled him aside and gathered around the MacBook Air to determine how much of a threat it was to national security. "There's no drive... and no ports on the back. It has a couple of lines where the drive should be." A younger agent tries to explain that it's not a "device" but a fancy new laptop. Eventually, Michael gets his machine back but finds he missed his plane. Lesson? Next time you fly... pray. (Photo by AP/Ric Feld) -
apple
MacBook Air arrives in stores — what took so long?
Two weeks after it was introduced, the MacBook Air is now on display at the local Apple Store for you to play with. But why did it take two weeks for models to go on display? Apple has been taking preorders on the MacBook Air since moments after Steve Jobs finished his keynote at Macworld, but unless you were at the show, you couldn't actually see one until this week. More » -
clips
On "Today," Meredith Vieira slobbers over the MacBook Air
It's not just the fanboys who are drooling over Apple's new MacBook Air: Today show host Meredith Vieira says, "I've heard that if you lick it, you own it." And then proceeds to give Steve Jobs's creation a tongue bath, live, on national TV. -
satire
Tom Cruise's new MacBook Air revealed!
Because you're nosy about it, here's graphical proof that on the Internet, Apple is a much bigger topic than anything else we post about. Yet the video of Gizmodo's cruel CES prank drew 10 times more clicks than our biggest MacBook Air post. Hollywood still crushes all. On Gawker, Nick Denton's mirror post of Tom Cruise's Scientology promo video is closing on 1.5 million views — comparable traffic to all of Valleywag so far this month. It struck me this morning that if I wanted to maximize my Gawker Media traffic bonus pay, I'd stop writing and instead follow Tom Cruise around with a camera. Oh wait, that's what the big pubs actually do. It all makes sense now. -
macworld 2008
For bloggers, the hottest computer at Macworld isn't a Mac
We stopped by the Blogger Lounge within the Microsoft booth on the Macworld Expo floor. Inside, it was rather comfortable, considerably more so than the press areas at CES — except the internet didn't work. While we were there though, we found M&M's graced with the Microsoft Office, Word and Excel logos, comfy leather couches. And a computer that everyone in the lounge was very interested in — but not the one you'd suspect. More » -
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apple
Thin MacBook Air leads other laptop models to desperate measures
"Extraordinary. Incredible. Tremendous. Amazing. Unprecedented. Extraordinary (again). Great. Revolutionary. Great. Extraordinary (yes, again). Unbelievable." All these words Steve Jobs used to describe the ultra-thin MacBook Air during yesterday's Macworld keynote. And all without any apparent regard to how that makes laptops which aren't so thin as the MacBook Air feel. Instead, it takes this brave video from YouTube auteur Kevin Nalts to expose the truth. -
apple
Steve Jobs has to buy a MacBook Air? Pshaw
Apple products: Designed well, marketed better. And it starts from the top. After yesterday's MacWorld keynote Apple CEO Steve Jobs told the New York Times: "I'm going to be the first one in line to buy one of these," he said. Right. Not if this guy has anything to say about it, Mr. Jobs. And besides, we have it on good authority, Mr. Jobs, that you're running Leopard on a 40-foot projection screen. -
mysteries
Did Palm's Jon Rubinstein know the MacBook Air was coming?
"Does it remind you of the Foleo?" Palm's never-released "smartphone companion" laptop, killed on the eve of its introduction last September, does look a bit like Apple's new MacBook Air, though the latter is thinner yet and far more powerful. Under the casings, there's little comparison. Which raises a question: Did Jon Rubinstein, the former Apple executive who's now Palm's executive chairman, get some inkling that Apple would be coming out with the MacBook Air? More » -
macworld 2008
MacBook Air ad campaign a copy of Digital campaign from years ago
A tipster writes in after seeing the MacBook Air advertisement with the uber-thin notebook removed from a manila envelope:Way back when, DEC (Digital Equipment Corp) unveiled a really thin laptop (was it one of the Hinote machines?). Anyway, they had a TV ad that went something like this:
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