Last night, Pando reported that Apple is about to acquire Path, according to a single source in Apple's engineering team. We heard second-hand that Path is at least in talks with Apple. The idea that an app currently ranked no. 177 in the social networking category on iOS might end up in Apple's ion-strengthened embrace has left some in the tech community questioning their life choices.
In past six weeks former Facebook mafioso Dave Morin has changed his Twitter bio at least three times. Three versions of his mini memoir—"Small town guy," "Small town guy from Montana," and "Entrepreneur & Investor"—omitted any mention of Path, the struggling social networking startup that has raised $77 million in funding.
The tech industry will save the world because they know how to think differently—just not from each other. Path, the struggling sticker pack carrying case, is following the wisdom of the venture capital crowd and going ephemeral. At this point, if all the cool kids built a jumping off the bridge app, so would CEO Dave Morin.
Dave Morin, the smug Silicon Valley smoothie and Facebook alum, has never been easy to like. He runs a boutique social network that spams your friends, he's married to an insufferable plagiarist, and once boasted to Vanity Fair of the "bespoke app" he made for his secretary. Now, here's one more reason to think he's a jerk:
Path is not a popular app. Outside of privacy crusaders and various geek niches, it's virtually unknown—a sanctimonious social network built to appeal to Facebook's haters, that ended up appealing to few. But for some reason, it's spiking in popularity around the world. Inexplicable, right? No—just shady spam tactics and money at work.