Last night, Google announced what the Wall Street Journal says "may be its most ambitious and difficult science project ever." Baseline Study will try to create the most comprehensive picture of "what a healthy human being should be" by mapping personal genetic and molecular information. It will start with anonymous data from 175 people and then "thousands more," says the paper.
Search engines and home security go together about as well as microwave ovens and television programming, but now that Facebook is a utility, Google might as well be GE. The Information reports that Google's Nest division wants to expand beyond smart-thermostats by acquiring Dropcam, the company famous for "[taking] the nanny cam out of the fake teddy bear."
As a social network, Google+ is just a bunch of empty circles spinning in a barren wasteland. But Google could give a fuck if consumers prefer Facebook. What the $400 billion data vacuum really wanted, reports The New York Times, is to track everything you do online and sell that personal information to advertisers.