​The Quantified Dog: Are We Out of Bad Ideas?

Sam Biddle · 04/09/14 09:45AM

Last week, tech companies offered the web their April Fool's "jokes," like cats with dead mice, and we all sort of uncomfortably nodded. It's never been harder to discern a facetious idea from the genuine article than right now—and when "Fitbit for your pet" is considered a real business, who's to say what's a joke anymore?