• the 250

    Science proves it — no one trusts bloggers

    Steve Rubel, Edelman PR's Director of Insights, posts an insightful chart from an international survey (PDF) Edelman conducted. It shows that "opinion elites," defined as college-educated people in the top income quartile of their country who report a significant interest in and engagement with the media, business news, and policy affairs — that's you! — mostly trust people like themselves. Who's at the bottom of the trust-o-meter? Bloggers, who fell well behind company CEOs. Regular company employees are given much more credibility. This is why Google's PR people slap engineers' names on those blog posts the marcom specialists type up, and why Nick Denton announces changes at Gawker Media by letting me "leak" them. Trust me, I'm a blogger.
    04/03/08
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    Comment by Wabewalker: What about CEOs that are bloggers? What does it all mean for Jonathan Schwartz? Will he take their advice... more » | Other threads

  • great moments in public relations

    Flack swears off Kool-Aid

    Last we heard from PR flack Steve Rubel, he was on his knees apologizing for publicly trashing PC Magazine. Now Edelman PR's spokesblogger wants the world to know he's sorry for inflating the Web 2.0 bubble. He writes, "Since I started this blog lots of people have rightfully made fun of how much I touted every little new site to come along. Their criticism is accurate." Don't worry, Steve. It's not your fault. You'd only be guilty if you'd actually succeeded at imitating Michael Arrington.
    10/30/07
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  • quotable

    "Steve Rubel is part of the Web 2.0 Iron Triangle: Rubel-Scoble-Arrington. Rubel is the weakest link in this chain, which means that he is not as good as the others at pretending like he knows what he's talking about." [uncov]
    07/18/07
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    Comment by Duncan: I would have thought it was Arrington-Denton-Scoble, although maybe know Owen instead of Nick, certainly in terms of following/ readership... more » | Other threads

  • attention

    Excitable PR flack Steve Rubel on the upcoming "epidemic" of too much information. "We are reaching a point where the number of inputs we have as individuals is beginning to exceed what we are capable as humans of managing." [Micro Persuasion]
    06/11/07
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    Comment by Nick Denton: And you know a good first step in addressing this problem of input overload? Unsubscribe from Steve Rubel's blog, and... more » | Other threads

  • self-evangelism

    How the top self-branders sell themselves

    NICK DOUGLAS — It's one thing to be your own #1 fan. But people like bloggers Seth Godin, Guy Kawasaki, and Jason Calacanis are their own worshippers. Guy is such a consummate self-evangelist that he's practically his own pope. Seth's number one product is himself. Jason thinks he's Ari Gold from Entourage. How do they pull this off, and how do some wannabes fail to build their own cults of self? More »
    04/30/07
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    Comment by lookzgood2me: Dead-on post. more » | Other threads

  • bloggers

    Tom Morris is a very funny fellow, right

    Blogger Tom Morris does, um, something with OPML or whatnot. But bugger that — he makes clever Silicon Valley comics like this nerdhunt: More »
    05/30/06
    237
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  • syndicate

    Pepper and Rubel get teed at Syndicate

    NYC tech-and-media conference Syndicate is turning into SXSW Interactive for big kids. The latest gossip: A cabal of attendees whipped up tees commemorating the union of PR bloggers Jeremy Pepper and Steve Rubel. More »
    05/17/06
    67
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    Comment by Blackjack: Winner of the fight gets Strumpette in a cage match, right? more » | Other threads

  • bloggers

    Fool's droppings

    Oh, Internet, you are so cute. Over the weekend, the Button-down-wearing White Guys of the Net made their blatantly disclaimered April Fool's Day gags: More »
    04/03/06
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