Drunk Googlers Are the New Popular Kids

Austin, TX — Strip away the pretension of the panels, and SXSW is pure leisure time. This rowdy crew swapped contraband wine bottles through the end of the night at one of this week's high budget parties, commanding the room, Google lanyards swinging. Now just think: soon every bar will look just like this.
SXSW In One Photo: Shingy on a Wrecking Ball
Austin, TX — All the brands are here, and form a chorus of undignified pleas for your attention. But why are they bothering? Nothing will beat AOL's race to the bottom like Digital Prophet and escaped muppet David Shing, wobbling on a branded wrecking ball.
Google Execs Arrived At SXSW on a Private Jet With Android Plushies
Google chairman Eric Schmidt and Jared Cohen, director of Google Ideas, just began their South by Southwest panel addressing "issues of technology and privacy, war and intervention, diplomacy and revolution around the world."
Read This If You Want to Hate SXSW and The World in General
Presented without comment, a handful of excerpts from "Spring Break for Nerds: A skeptic learns the secret to South by Southwest’s success," which for some reason just went up on The New Republic's website.
