Kim Kardashian: Hollywood, the celebrity role-playing game from the Seinfeld of reality stars, is currently the fifth most popular free iPhone app on Apple's charts. It's also the fifth-highest grossing. One analyst predicted revenue of $200 million this year. But how many of the fame gamers that put it there have any idea what they spent to get on the C-list?
If Uber CEO Travis Kalanick is Keyser Söze, this is the moment in The Usual Suspects when he stops limping, sparks up a cigarette, and rides off in a sleek black car. Today, the e-hailing company announced "the most aggressive price cut the company has ever made," in order to handicap the competition.