Syndicated columnist Anita Bruzzese demanded prompt service from flacks.

TechFlash blogger Todd Bishop listened to a Googler sugarcoat the search engine's cutbacks.

Chris O'Brien of the San Jose Mercury News was less than thrilled to get pitched on pig spooge.


Twitter user Andy Ihnatko did not want to learn about the power of Twitter.

CNET's Ina Fried reported on Microsoft's new spin doctor.

Anyone else's tweets we should keep an eye on? Send us more Twitter usernames, please.

Wired writer Steven Levy felt so guilty about not tweeting more, he wrote a whole long column about it.

Nonsociety egoblogger Julia Allison sent her first post-inaugural-ball tweet suspiciously late the day. She freaked out when she couldn't find her purse. But she later found it, and her camera with pictures of herself with Chad Hurley. This will make everyone but Mrs. Chad Hurley happy.

Mancunian freelance "ournalist" Louise Bolotin ad a prolem with hr keyboar.

Mac columnist Andy Ihnatko also confronted a problem with technology.

Greensboro News & Record editor John Robinson learned you just can't trust corporate executives to tell you the truth.

Anyone else's tweets we should keep an eye on? Send us more Twitter usernames, please.

Valleywag: Hey Andy, ready whenever you are ... Ihnatko: Okay, shoot. Valleywag: Well good evening, Fake Steve. It's quite an honor just being named, don't you think? Did you know that some people thought I was Fake Steve? Ihnatko: Yes, I can't imagine that it's an insult that people think you're FSJ. Valleywag: So, care to go on record denying it? I'll start: I am not Fake Steve Jobs. I wish I were, but I'm not. Ihnatko: Next question. Valleywag: I noticed that, seemingly alone among the Mac writer set, you've never mentioned Fake Steve Jobs on your blog. Why is that? Ihnatko: FSJ and I seem to cover different sides of the street. Plus, you'll notice that I don't often talk about tech in my blog. Valleywag: And it's also odd that he's never mentioned you. As Andy Ihnatko, famous writer on all things Mac, do you feel like that's an omission that shows Fake Steve doesn't really know his subject as well as he ought to? Ihnatko: I'm flattered that you'd think that Steve Jobs, real or otherwise, would know of me and my work. Ihnatko: I'm just trying to help the ballclub. Ihnatko: Playing them one game at a time. Ihnatko: The good Lord willing, things will work out. Valleywag: Let me give you a comparison: Googling for "Walt Mossberg" and "Mac" gives you 282,000 results. Googling for "Andy Ihnatko" and "Mac" gives you 130,000. So you may not be a Walt, but you're definitely somewhere up there in the blogosphere's esteem. Ihnatko: I thank the blogosphere kindly. There's a relevant Oscar Wilde quote about that, but I've thought it over for the past couple of minutes and I'm not sure that I'm not confusing it with something I heard Graham Chapman say while playing the part of Wilde in a Monty Python sketch. Valleywag: Which sounds suspiciously like something Fake Steve Jobs would say. Ihnatko: I thank you kindly. Valleywag: Do you ever make it out to San Francisco? Ihnatko: At least once a year ... Macworld Expo is a permanent fixture on my calendar. There's just too much fun to be had and too many cool people to meet and two many ginchy things to see. Valleywag: What's your favorite taqueria in town? Ihnatko: I'm usually too busy to have a favorite place. Usually I just eat wherever the lunch or dinner meeting is. Can't get enough of North Beach Pizza, though. Valleywag: Never make it out to the Mission, eh? Ihnatko: I think after about 16 years of visits there's hardly a spot on the peninsula which has yet to be infested with my presence. Ihnatko: Should get back to work soon ... three more questions. Valleywag: Okay. For what it's worth, you just failed my personal Fake Steve test. And a trusted source says you're definitely not the Apple CEO impersonator. What say you to these charges? Ihnatko: As always, I really have nothing to say about FSJ one way or the other. If I'm him, I have plenty of reasons to throw you off the scent. If I'm not, I have plenty of reasons to try to convince you that I'm not. Ihnatko: Either way, my motive would be to convince you I'm not FSJ, which would only lead folks to assume that my answers prove their belief (whatever it is). Ihnatko: So — again, whether I am FSJ or I'm not — the only real "win" in this situation is to neither confirm nor deny. Ihnatko: And going into this chat, I did promise not to say anything substantive on the subject. Valleywag: True enough. I can't say I wasn't warned. Valleywag: Any new book you want to plug? Say, one coming out in October? Ihnatko: But of course: in October, I'll have my Mac OS X 10.5 book on the shelves, as well as "iPhone: Fully Loaded." Which does for the iPhone what "iPod: Fully Loaded" did for the iPod. Only...for the phone. Ihnatko: Buy the iPod book right now on Amazon if you want to get the general idea of the iPhone book. Ihnatko: :) Valleywag: Hot. Andy, thanks for taking the time. And a pie at North Beach Pizza is on me next time you're in town. Ihnatko: Deal!

• FOR The sense of humor. Ihnatko's writing has verve, panache, and more than its fair share of randomness — traits shared by whoever's writing Fake Steve Jobs.
• FOR The IP address. At first, I was inclined to dismiss the "discovery" by Web developers at Sitening that Fake Steve Jobs has sent email from a Boston-area Internet connection. (The same data that Sitening uncovered through their elaborate sting operation was available, for months, to anyone who bothered to look at FSJ's email headers, and well known among FSJ trackers.) But everyone, in their rush to re-report this old news, has failed to notice the obvious: Andy Ihnatko is a Verizon customer.
• FOR The desperation. For all his cunning insights about Apple and the tech world, Fake Steve Jobs appears to be a naif when it comes to business. He's been hitting up potential advertising sponsors for a while, and he recently begged for help with setting up Google AdSense on the FSJ blog, in a post that was subsequently taken down. Ihnatko's own blog, YellowText, also currently doesn't run ads. Is that because Ihnatko makes enough money from his publishing royalties that he doesn't have to bother — or because, like FSJ, he doesn't know how to insert ads onto his blog?
• FOR The silence. Ihnatko has never written about Fake Steve. Fake Steve has never written about Ihnatko.

• AGAINST The sense of humor. Ihnatko is funny, but Fake Steve is funnier. Way funnier. If it's Ihnatko, he's saving his best stuff for his alter ego, which might annoy his editors at the Chicago Sun-Times.
• AGAINST The IP address. Geotargeting is hardly an exact science. Advertisers who try to use it to target local ads know that it's notoriously unreliable. And even if it's accurate in this case, who's to say Fake Steve Jobs wasn't traveling in the Boston area when he sent those emails?
• AGAINST The insiders. Chris Nolan, the former Silicon Valley gossip columnist who now runs online-content distributor Spot On, insists that FSJ is not a writer, based on her email conversations with him. (Update: Nolan asked me to clarify that she meant a professional writer, which is also how I took it.) Steven Levy of Newsweek, I hear, believes that he's a former Internet-media CEO. And many others believe that FSJ is written by multiple people.