<![CDATA[Gawker: valleywag, ari balogh]]> http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: valleywag, ari balogh]]> http://gawker.com/tag/valleywag/aribalogh http://gawker.com/tag/valleywag/aribalogh <![CDATA[Carol Bartz Gets New Yahoo Org Chart Half Right]]> Yahoo's new CEO Carol Bartz hates leaks, and we love Yahoo org charts, so the fact that we've received her announcement of the new Yahoo corporate structure is some kind of harmonic convergence.

There's much to the good in this org chart. Ash Patel, a famously lazy old-time Yahoo mostly regarded for his time in the job, is nowhere to be seen in Yahoo's executive ranks, replaced by CTO Ari Balogh. He's still at Yahoo, but his new job is unclear. Hopefully he'll be out the door entirely soon. And CFO Blake Jorgensen, an ineffective hire made by former Yahoo president Sue Decker (he was her best man at her wedding), is also gone.

But there are too many holdovers. Michael Callahan, a general counsel who got founder Jerry Yang hauled in front of Congress and labeled a "moral pygmy" over Yahoo's outing of a Chinese dissident, whose own department generated a labor lawsuit by Yahoo's first black, female lawyer, and who blithely expressed optimism about a lucrative advertising deal with Google that antitrust cops end up shooting down, should not be holding his job. HR chief David Windley's faults are less public, but Yahoo insiders say they loathe him.

Finally, there's the new face Bartz has picked: Elisa Steele, Yahoo's latest chief marketing officer, who joines the company from NetApp. Like Bartz, Steele previously worked at Sun. For all the same reasons that people were dubious about Bartz's hire — she's a software and hardware saleswoman who's unfamiliar with Web products and online advertising — one might be skeptical of Steele's background. Instead of shoring up her weaknesses in those fields, Bartz has hired a clone.

For those who want to plow through Bartz's explanation of what that purple graphic means, here's her memo:

From: Carol Bartz
Reply-To: Carol Bartz
Date: Thu, 26 Feb 2009 09:02:49 -0800
To: "all-worldwide@yahoo-inc.com"
Subject: Our New Organization

Yahoos,

As I've gotten to know Yahoo! over the past several weeks, I've developed a
point of view on how our organization should be structured to set us up for
success.

Our goal is simple: to consistently deliver awesome consumer and advertiser
experiences, everywhere in the world we do business. Delivering great
customer experiences is everyone's job at Yahoo! – and each part of our
organization will have a clear role in making that happen every day.

The timing of this announcement is important. As soon as decisions were
made, I wanted you to know about them — even if that means we don't have
all the details nailed down yet. Yes, there's been a lot of speculation in
the media over the past few days … that's been a little frustrating, but I'm
not willing to speak publicly about decisions before they're final. Today,
they are — so I'll lay out our new organizational structure for you now.

I know you guys have reorg fatigue. Hang in there – our intention is to
leave this structure in place for two to four years. We'll continue to make
adjustments as needed, but we expect this core structure to stay put.

The structure outlined below will enable us to make big improvements in our
product quality and operational efficiency. Part of that is simplicity –
I'm frankly amazed at how complicated some things are here! We'll have much
clearer decision making and accountability. Product and regional teams will
share responsibility for revenue targets and expense management, but we'll
have one P&L, for which I'm accountable.

We will also be in a better position to really listen to and understand our
customers -both consumers and advertisers. I think we've gotten into the
habit of focusing internally too much and we sometimes forget who we're here
to serve. You'll notice that our management structure puts a renewed focus
on the customer, with stronger feedback loops across the company… and they
all come through me.

Also, as you know, no organizational structure is a substitute for
collaboration, communication and trust. We'll all need to evolve our
behavior a bit – as teams and as individuals – to make this structure work
the way it's designed.

So here's the overview, with the roles that will report directly to me. As
you'll see, some of our leaders are still to be determined. I know you'll
want more detail than what's below – you can learn more on Backyard:
http://backyard.yahoo.com/ourorg .

Products: We've combined Tech and Product groups under one roof, led by Ari
Balogh as EVP Products & CTO. Ari's charter is to deliver global products
that enable extraordinary consumer and advertiser experiences. Ari's direct
reports now include one leader for each product group – we've taken care of
the "two in a box" problem.

One important note: The Connected Life team has been integrated into various
parts of the new organization. Our mobile strategy remains a key part of
Yahoo!'s focus going forward and all of our product groups will own mobile
innovations. After leading Connected Life for four years, Marco Boerries has
resigned from the company to spend more time with his family in Europe. We
thank Marco for his important contributions at Yahoo!.

Regions: There are now two: North America and International. As I've said
before, international growth is critical for Yahoo!, which has become too
reliant on its U.S. business over the years.

The regions deliver Yahoo!'s products, programming and services to
consumers, partners and advertisers in local markets. They will partner
closely with the newly formed Regional Solutions & Products group in Ari's
organization to help drive a significant shift in how Yahoo! develops
products for different geographies. The goal is to have global platforms on
which regional product offerings are based.

The North American region — comprised of the U.S. and Canada – is led by
Hilary Schneider. The leader of our International region, to be hired soon,
will be responsible for a cohesive Yahoo! global strategy and seizing our
international growth opportunities. Until we determine who'll lead the
International region, Rose Tsou (Asia), Rich Riley (Europe) and Keith
Nilsson (Emerging Markets) will continue to report to me.

Marketing: Elisa Steele will be joining Yahoo! as our Chief Marketing
Officer (CMO), effective March 23. Elisa joins us from NetApp where she was
SVP, Corporate Marketing. Previous to NetApp, she held executive positions
in marketing at Sun Microsystems. Elisa will oversee our global marketing
strategy and provide direction for our marketing function. She'll bring
together the various Yahoo! marketing teams that have been spread across the
company. Reporting into Elisa will be Brand Marketing, Audience Marketing,
Corporate Communications, Insights, Policy & Privacy, Community Affairs and
related central teams. I'm delighted to have Elisa joining the team.

Customer Advocacy: As I said, we can do much better in hearing the voice of
the customer across Yahoo!, and incorporating what we hear into all of our
work day-to-day. We have opened a search for a leader, who will oversee
Customer Care and Ad Operations globally with the goal of improving how we
support Yahoo!'s users and advertisers. In the interim, these teams will
continue to report to Hilary.

Service Engineering & Operations: This new team is responsible for
delivering common technology services at scale, including application
management and infrastructure. No matter how cool our products are, the
customer's experience won't be great unless our applications consistently
deliver. Note that we're bringing Service Engineering together as one group
because these engineers bring expertise that is best applied horizontally.
Leading this organization is David Dibble, who joined Yahoo! in December.
David's team also will be accountable for delivering more effective
corporate IT systems.

Corporate Functions: Blake Jorgensen will be leaving Yahoo! and I am
searching for a new CFO. Blake will remain through a transition with his
successor, and I want to thank Blake for all of his great contributions to
Yahoo! over the past two years. Mike Callahan will continue to lead our
Legal team, and David Windley leads our Human Resources function. Joel
Jones joins the team as my Chief of Staff.

So that's the high-level view. These changes are effective immediately, but
we've got more work to do in filling out the structure of each group. In
the short term, this transition will be challenging for many of our people.
My executive staff will be working with their organizations as quickly as
possible to create further clarity. For example, we'll need to recast
budgets and adjust work areas so we have the right people working
side-by-side.

I want to thank all of you who've shared your ideas and views with me since
I arrived. Several leaders across Yahoo! came together to design this new
structure – I've been very impressed with their dedication to the right
outcomes, particularly how they've embraced the need to eliminate the silos
that have been a drag on this organization for so long.

I think this organizational structure has the potential to solve many of the
issues you've helped me better understand. Of course, new issues will
emerge. But I know we'll be aligned and nimble in tackling them together.

This is a tremendous, proud company with a powerful brand, great products
and a bright future. Now's the time to get more focused than ever on
delighting our users and advertisers. Let's show them how great Yahoo! can
be.

Carol

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<![CDATA[Yahoo to lease servers, computer power to startups too]]> As a part of its deckchair reshuffling, Yahoo created a new Cloud Computing & Data Infrastructure Group, led by newish CTO Ari Balogh. For now the group will focus on internal projects, but Balogh told News.com it could eventually offer cloud computing services for startups to compete with Amazon and Google. We recommend Yahoo do this, if only because unlike everyone else at Yahoo, its sounds as though Balogh might understand product marketing. For example, Balogh actually told News.com why Yahoo's service — which runs Hadoop and benefits from ""loosening ACID requirements" — is newer and therefore better than Google's. But Balogh didn't use the phrase "starting point" even once, so we're not optimistic about his tenure under CEO-in-waiting-but-not-very-patiently Sue Decker. (Photo by Yodel Anecdotal)

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<![CDATA[Yahoo's real leadership problem: David Filo]]> Everyone's piling on Jerry Yang, saying Yahoo's founder-CEO needs to go. Why? The weak stock that provoked Microsoft's unsolicited bid may have been the result of his absentee ownership over the years. But Yahoo's deeper problem is the rot in its technical prowess. And that has everything to do with the quieter cofounder, David Filo. Filo has stayed behind the scenes, but wields considerable power over Yahoo's infrastructure. Requests for more hardware go through him, for example. When Yahoo executive Jeff Weiner joked in an internal all-hands movie about not going through IT because it was "too much paperwork," the audience surely laughed because they knew exactly what he meant.

In every jest, there's a grain of truth. Later in the movie, Filo appears in a disorganized office, while Ash Patel, the executive ostensibly in charge of Yahoo's platforms and infrastructure, cleans up around him. Not a bad metaphor, except that insiders say they're surprised if Patel even does the clean-up work.

While Google's engineers are awash in a sea of computing power, and are challenged to come up with ideas to use it all, Yahoo's developers cope with an IT infrastructure that is at once too centralized and too disorganized. New CTO Ari Balogh has talked about fixing Yahoo's spaghetti code with new layers of APIs, or ways for independent developers to access Yahoo's websites and data. But making Yahoo more open to outside programmers won't fix the underlying problems with the company's code and infrastructure. Former Yahoo engineers talk about servers that its datacenter operators are afraid to unplug, because no one knows what they do.

It's no wonder, really, that Microsoft executives had talked about discarding Yahoo's technology and introducing their own if they bought the company. Microsoft may be no great shakes when it comes to Web technology, but having started later, there's less accumulated cruft to scrape off. Until Filo is pried away from his iron grip on Yahoo's servers, and do-nothing layabouts like Patel are fired, it's hard to imagine things improving at Yahoo.

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<![CDATA[Can Ari Balogh "rewire" Yahoo? Probably not, but it will be fun to watch]]> Ari, bahCheck out Ari Balogh's geek makeover! In jumping from stiffly corporate VeriSign to stiffly corporate-but-trying-pretend-otherwise Yahoo, the CTO ditched the '70s mustache and switched to an open-necked sweater for a keynote at Web 2.0 Expo. The upshot: Yahoo is "rewiring" itself to be more "open." As with Balogh's sweater, those who use this openness to get a closer look may get frightened. Yahoo's software certainly requires rewiring, but putting a new layer on top of it and inviting software developers to build applications using Yahoo services won't solve the problem. As one ex-Yahoo put it to me, vast swaths of Yahoo are built on "spaghetti code," poorly maintained and poorly understood software that's prone to breakage. Opening this up to developers may lead to all kinds of surprises, but not the kind Yahoo's tech-indifferent executives hope for. (Photo by Dan Farber)

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<![CDATA[Who's in, who's out at Yahoo after a Microsoft takeover]]> This morning, Microsoft CEO Steve Ballmer made the usual polite noises about "integrating" Yahoo's management into Microsoft. The reality? Come on. They're all fired, except for the geeks. If Microsoft had any respect for current management, they would have negotiated a friendly deal instead of launching a takeover. Most of the executive suite will be gone, I bet, within six months if the takeover succeeds. Here are the details on who's in and who's out, starting at the top.

Top management

Jerry Yang, CEO He'll be a large Microsoft shareholder after the deal goes through, so it's likely he'll get a board seat. And perhaps he'll get to keep the "Chief Yahoo" title.

David Filo, cofounder Might be named a Microsoft Fellow, working in datacenter operations — as he prefers.

Sue Decker, President Gone. There's no position Microsoft can give her that will suit her ambitions. Not to mention the hash she's made of things at Yahoo.

Blake Jorgensen. CFO Gone. Microsoft doesn't need another CFO, and he's a close Decker ally.

Ari Balogh, CTO Bad timing: Balogh just left VeriSign for Yahoo this week. If he'll settle for a title below CTO, Microsoft might grudgingly make room for him.

The rest of the bunch

Marco Boerries, EVP, Connected Life Gone. He's widely disliked within Yahoo, and Microsoft already has plenty of mobile dealmakers.

Michael Callahan, General Counsel Gone. First, we fire all the lawyers.

Gregory Coleman, EVP, Global Sales Already announced his "retirement." Even more gone than he already was.

Usama Fayyad, Chief Data Officer A keeper. Microsoft needs better data analysis.

Qi Lu, EVP, Engineering Search A keeper.

Michael Murray, Chief Accounting Officer Gone.

Jill Nash, Chief Communications Officer Could stay. Microsoft desperately needs better PR in the Valley.

Ash Patel, EVP, Platforms and Infrastructure Division Gone. He's already checked out, insiders say, but it will take a takeout to dislodge him from his desk.

Libby Sartain, Chief People Yahoo Already rumored to be out.

Hilary Schneider, EVP, Global Partner Solutions Could stay, though she's a Decker ally. Microsoft lacks credibility with newspapers, Schneider's strong suit.

Jeff Weiner, EVP, Network Division Gone. Weiner, a Semel guy, has managed to hold onto his job against the odds. But he's not respected in Redmond.

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<![CDATA[At last, Yahoo hires a chief technology officer]]> Has Ari Balogh arrived too late? That's the key question for Yahoo's new CTO, freshly hired away from VeriSign. Balogh will take charge of all of Yahoo's engineering functions, essentially leaderless since former CTO Farzad Nazem quit last May. The new blood could bring some much-needed shakeups. Presumably, current tech executives Usama Fayyad, Qi Lu, and Ash Patel will report to him. One wonders how long that situation will last. Patel, in particular, has been checked out for some time, according to sources at Yahoo, and Balogh's hire may be his cue to leave. Balogh will have another challenge: VeriSign's reputation.

While Balogh's erstwhile employer has won grudging admiration for running the Internet's domain-name system, it's the company everyone in the Valley loves to hate. Whether it's for the time it owned domain-name registrar Network Solutions, or its botched launch of SiteFinder, a service which redirected failed domain-name requests to a VeriSign search engine, everyone seems to have a reason to dislike VeriSign. At Yahoo, Balogh will have the opportunity to rise above that rap — or be sunk by it. (Photo by Leslie Walker/Washington Post)

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