<![CDATA[Gawker: valleywag, batman]]> http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: valleywag, batman]]> http://gawker.com/tag/valleywag/batman http://gawker.com/tag/valleywag/batman <![CDATA[Heath Ledger's iPod and the microchip memorial]]> Aaron Eckhart and Maggie Gyllenhaal dropped by the Today Show this morning to shill a movie, Batman: The Dark Knight Returns. Eckhart earnestly related to host Matt Lauer a story about their deceased costar Heath Ledger which he'd told Ledger's mother — namely, that friends were passing around Ledger's iPod as a form of remembrance:

I told a little story about Heath's iPod. Whenever we went into the trailer we'd say "Whose iPod is this?" Because it would always be some wacked-out music nobody had ever heard of before. And it was Heath's. And that iPod has since become a symbol of Heath and his friends pass it around to each other, download the music and then pass it on.

Eckhart has obviously strayed from the Hollywood line on copyright— downloading music from someone else's iPod is clearly infringement. But a blithe diffidence to piracy isn't the only way Eckhart's form of mourning shows how the mass culture has been infected by Silicon Valley.

A number of cases where bereavement meets technology have arisen over the last few years, such as the father of a American soldier who died in Iraq but couldn't get into his son's email account because Yahoo refused to allow access, or the numerous tributes left for the dead on their social network profile pages.

Ledger was only 28 when he died, on the cusp of the generation often called "Millennials." If he was anything like his peers, he must have defined himself in part by his taste in music. It's only natural that friends would go through his music collection as a way of getting a sense of the man they lost, with a song they enjoyed together providing a poignant point of shared experience.

But for those who already carefully craft their playlists the way my generation once obsessed over mixtapes, it puts a whole other layer of meaning onto your selections. I can see asking myself before synching with iTunes, "Will my friends appreciate the irony of including Journey's Greatest Hits if I get run over by a bus and all that's left of me is this iPod?"

Eckhart's recollection of Ledger suggests we can be known by our silicon — that we don't go to heaven as much as upload our digitized lives to the clouds. It is a view of our mortality that the programmers of Silicon Valley would be entirely comfortable with: Ashes to ashes, bits to bits.

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<![CDATA[Did the New York Times Joker-ize Digg CEO Jay Adelson?]]> Saul Hansell quoted Digg CEO Jay Adelson defending the Associated Press (of which Hansell's publication the Times is a member). TechCrunch's Michael Arrington freaked out, natch. Adelson then attempted to further explain his complicated position, trying to be diplomatic. Yawn. As we've said before, and will say again, exercise your fair use rights under the law and shut up, because giving the AP attention just feeds its argument and therefore reinforces its position. Moving on:

What struck me about Hansell's piece was the use of a file photo that features a wildly grinning and unbelievably baby-faced Adelson — with professionally trimmed hair, no less! Looks a little too much like a certain viral movie marketing campaign to be a coincidence. Is the gray lady secretly synergizing with News Corp. on the latest Dark Knight release and subtly Joker-izing Adelson?

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<![CDATA[Fox's Batman ad on MySpace to trigger flashbacks for 9/11 survivors?]]> The MySpace homepage today features the same burning-building graphic used in the promotional poster for the upcoming Dark Knight sequel. It's not a new image, but by pushing the campaign online, it certainly reminds me of recent attempts to trigger epileptics by posting strobing images to epilepsy forums — since survivors of the attacks on the World Trade Center on September 11, 2001 suffering from post-traumatic stress disorder might cry "trigger." Maybe someone at Fox Interactive did it for the lulz.

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