http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png http://gawker.com/tag/valleywag/borders http://gawker.com/tag/valleywag/borders Hedge fund manager William Ackerman owns a 30 percent stake in Borders — but he doesn't want to anymore. The founder of Pershing Square Capital Management told reporters he thinks Amazon.com should purchase the bricks-and-mortar bookstore: "Amazon could buy the company for about $400 million to get those locations that would take more than $1.0bn to build." Not going to happen. Amazon just let Borders go as an online Web partner without much of a fight. (Photo by AP/Sancya)

]]> http://gawker.com/index.php?op=postcommentfeed&postId=5015805&view=rss&microfeed=true Longtime Amazon.com partner Borders opened an independent storefront on the Web today. Analysts don't hold high expectations for the new Amazon rival and Borders Group Inc. president and CEO George Jones told the AP the company knows what's up its up against. "It's not the intent that we're going to out-Amazon Amazon at what they do," Jones said. So what is the intent behind Borders's store on the Web? Likely, Borders opened shop on the Web to help sell the company. Two months ago, Borders announced it was for sale and only last week, Barnes & Noble confirmed a team of its executives are looking into a deal.

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